Nike, the main sponsor for FC Barcelona, developed the “Més que un club” campaign in conjunction with the UN refugee agency to raise money through the sale of merchandise to bring the advantages of sports, education, and life skills to youth refugees worldwide. Along with the “Més” Project, Nike collaborates with Architecture for Humanity under the larger name, Gamechangers, to inspire community organizations and programs to create social and economic development of a country through the building of sports facilities. Combining the popularity and funds of FC Barcelona and Nike as well as the openness of the 22@ district to urban design, it seems most logical that the project be further developed in this neighborhood.
-Improve opportunities to access and participate in sports
-Remove physical, economic, social and gender barriers to participation in sports
-Improve social and physical activities
-Provide innovative alternatives to play spaces for communities that lack the resources
-Positive affect on the environment or reduce negative environmental impact of sport-related initiatives
-Opportunities for social and economic empowerment